Sabrina Carpenter Stuns for SKIMS

Global superstar Sabrina Carpenter is joining the impressive roster of SKIMS‘ campaign talent, making her first appearance for the brand ahead of her Coachella debut. Starring in the new underwear campaign, Carpenter spotlights some of the brand’s best-selling styles, including lace intimates, micro-thongs and bodysuits from its Stretch Lace and Fits Everybody collections.

Shot by British photographer Jack Bridgland, the campaign exudes a sense of ’90s nostalgia, capturing Carpenter in a homely setting complete with fan posters and CD stacks.

“SKIMS has so many beautiful underwear styles that I was so excited to wear. I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody,” Carpenter says in a press release. “Every piece I wore was super flattering and so comfortable, which of course is always a given with SKIMS! I loved the femininity of the whole creative. I feel very excited SKIMS chose me to be the face of this campaign as I’ve always been a fan of the brand,” she continues.

Adding to the enthusiasm, Kim Kardashian comments, “Sabrina is not only a very talented musician, but she also has a fashion sense and an ‘it’ factor that really resonates with the next generation. With her upcoming Coachella debut, there couldn’t be a better time to have her star in a SKIMS campaign. Her talent and playful style brings a new energy to these collections, and the campaign is so fun!”

Take a look at Carpenter in the new SKIMS campaign above and head to the brand’s website to purchase the new collection from April 3 at 9 am PST.

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