Balenciaga Is Chic and a Little Street With SS24 Campaign

It’s no secret that Balenciaga remains one of the foremost houses in contemporary fashion – continuously crafting its own universe of styles that blend chic, couture, street and everything in between. Now the Paris-based luxury house has revealed its new Spring/Summer 2024 campaign.

Shot in an elegant Parisian apartment, the new campaign reveals Balenciaga’s air of chic refinement alongside subtle street stylings. But what remains impressive about its design skillset is the ability to blend the two style codes in blissfully tasteful ways. The lineup of shots reveals pieces like sleekly strong-shouldered overcoats paired with thigh-high moto boots, exaggeratedly oversized denim, cacoon coats, an eye-catching crystal dress, knitted dresses and more.