Balenciaga Is Chic and a Little Street With SS24 Campaign
It’s no secret that Balenciaga remains one of the foremost houses in contemporary fashion – continuously crafting its own universe of styles that blend chic, couture, street and everything in between. Now the Paris-based luxury house has revealed its new Spring/Summer 2024 campaign.
Shot in an elegant Parisian apartment, the new campaign reveals Balenciaga’s air of chic refinement alongside subtle street stylings. But what remains impressive about its design skillset is the ability to blend the two style codes in blissfully tasteful ways. The lineup of shots reveals pieces like sleekly strong-shouldered overcoats paired with thigh-high moto boots, exaggeratedly oversized denim, cacoon coats, an eye-catching crystal dress, knitted dresses and more.
The star of the show is Michelle Yeoh, who is Balenciaga’s newest house ambassador. “Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece,” said Yeoh. Alongside Yeoh, the campaign sees brand ambassador PP Krit Amnuaydechkorn and Balenciaga’s friends Malgosia Bela, Arthur Del Beato, Eva Herzigova, Soo Joo Park, and Khadim Sock.
Alongside ready-to-wear pieces, the campaign also reveals bags like the Le Cagole Sling, 24/7, Crush, Crush Sling and Monaco. Take a look at the new campaign in the gallery above.
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