Reebok Announces Shaquille O’Neal as President of Basketball
Reebok has officially made the global, irreverent sports icon and long-time supporter, Shaquille O’Neal its official President of Basketball. As head of Reebok Basketball, Shaq will be bringing his expertise in the sport to drive Reebok’s long-term strategy to re-emerge into the sport and perfor
PLEASURES and PUMA Party In the Desert for Second Collaboration
Los Angeles-based streetwear brand PLEASURES joined PUMA earlier this summer to deliver a retro-inspired VELOPHASIS collaboration. For their second partnership, the duo heads to the desert for a rave-ready offering to dance the night away. PLEASURES and PUMA blend sportswear with technical elements
PUMA and STAPLE unveil East West Ivy Collection
PUMA and STAPLE continue their collaboration with the “East West Ivy” collection, which explores Asian American culture through the lens of 1960s collegiate style trends. During this era, many fashion trends were inspired by the preppy collegiate style of US coastal universities – includi
Arsenal, adidas and Stella McCartney’s Second Collab Is Pitch-Ready and Pastel-Perfect
adidas and Arsenal continue their partnership with Stella McCartney by unveiling the first-ever away kit and travel range for Arsenal Women. The limited-edition collection, aimed at supporting Arsenal Women both on and off the field, comprises structured silhouettes, including jerseys, shorts and st
Make A Splash in BIRKENSTOCK EVA sandals
BIRKENSTOCK offers a sun-sational collection of lightweight, summer-ready sandals with its newest EVA collection. Modelled on the cork original with shock-absorbing, waterproof features, these sandals make for the ultimate everyday, everywhere footwear. From as early as 1774, BIRKENSTOCK recognise
Drake Delivers an Elevated Version of His Early Catalog on ‘For All the Dogs’
Drake has dropped off his highly-anticipated eight studio album, For All the Dogs. Clocking in at approximately an hour and 30 minutes, the 23-track record features guest appearances from Bad Bunny, 21 Savage, Teezo Touchdown, J. Cole, Yeat, SZA, PARTYNEXTDOOR, Chief Keef, Sexxy Red, Lil Yachty and
The Patta x FC Barcelona x Nike Collection Outlines the Future of Football
Nike and FC Barcelona share a lengthy history, supporting the Spanish football club season after season. Following news of the Patta x Nike Air Max Plus “FC Barcelona,” the trio are coming together for an extended apparel range. It celebrates the beating passion of international football fans, o
Has Fashion Taken a Step Back On the Quest For Diversity?
As the Spring/Summer 2024 fashion marathon season came to an end in Paris, Alexander McQueen and Kering announced Sarah Burton‘s successor following her departure from the label after 13 years: former JW Anderson Head of Men’s Seán McGirr. The appointment of McGirr almost instantly sparked crit
GAIN ACCESS TO EXCLUSIVE MEMBER-ONLY EXPERIENCES, AND ADIDAS MEMBERS WEEK
Today, adidas unveiled the comeback of its eagerly awaited Members Week, with a spotlight on its adiClub community. This event grants early access to exclusive product collections and opportunities to win a once-in-a-lifetime experience. The dedicated week will take place from 12 to 18 October, rewa
Elevated monochrome form meets innovative material function in IVY PARK NOIR
adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR. A celebration of movement and materiality, the all-black capsule champions the human form, through silhouettes that epitomize power, freedom, and individuality. The new range represents a culmina