Diesel celebrates its 45th anniversary with a special edition T-shirt

Diesel is celebrating its 45th anniversary. Founded by Renzo Rosso in 1978 as a denim brand for those seeking alternatives to the mainstream. Over the course of more than four decades, Diesel has maintained its values of democracy, self-expression, freedom and irreverence.

To commemorate 45 years of iconic Diesel energy and imagery, a special limited edition anniversary T-shirt is available beginning October 6th. The unisex fit features an all-over collage print of memorable archive and campaign images from the past 45 years. The back of the shirt is printed with I AM DIESEL special edition 45th anniversary 2023. The shirt comes in two sizes — small and large — and is made using 100% recycled fibers, reinforcing Diesel’s commitment to a more responsible future.