LaMelo Ball Unveils His LaFrancé x PUMA Collection
Much how LeBron James utilizes his personal business ventures and pieces together collaborations with UNINTERRUPTED and Nike, LaMelo Ball and PUMA have banded together once again to roll out a team-up that’s centered around the NBA point guard’s lifestyle brand LaFrancé. Together, they’ve compiled two footwear installments along with matching apparel items.
The collection is meant to shine both on and off of the hardwood as it focuses on weaving in luxurious elements and French floral patterns onto limited edition offerings of the PUMA MB.03 and the PUMA RS-XL. His court-ready MB.03s are fashioned with a myriad of striking patterns and graphics that include fleur-de-lis hits which are complemented by fluorescent slime-green colors and and alien-esque claw marks. The bottoms of the kicks are printed with Melo’s signature “RARE” motto. Tongues come topped off with LaFrancé’s signature “LF” hits for extra flair. On the apparel side, the Charlotte Hornets floor general has prepared a range of graphic tees, hoodies, shorts and jogger pants that are styled with matching green accents.
The PUMA x LaFrancé Collection drops on 14 September at PUMA.com and Shesha.
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