Carhartt WIP Taps Photographer Idris Nassangar for Summer 2022 Campaign
Idriss Nassangar’s ongoing personal project A Day With? sees his camera capture the faces of the many different people in the cities he passes through. The photographer, based between Morocco and Paris, has the ability to take pictures that feel both frank and alluring. It’s no surprise the contemporary workwear kings, Carhartt WIP, enlisted him to shoot the imagery for their summer 2022 campaign.
Carhartt’s new collection appears here, in images shot in the Morrocan cities of Marrakech and Casablanca — drawing a connection between the earthy hues of the clothes and the unique landscapes of North Africa.
But the campaign extends beyond the traditional fashion-based framing — Idriss pairs his images, often shot in captivating close-up, with architectural design and objects found in the street. He calls them “stolen moments”. And instead of flying out models to these distinct cities, Idriss and Carhartt WIP have opted to shoot the collection on groups of friends who live in them; a move that makes these feel like true extensions of Idriss’ personal work.
Get your first look at the collection below, and head to Carhartt WIP to grab the new SS22 collection in full.
You may also like
G DLP Teams Up With Oakley to Launch a Futuristic Collection for its 13th Anniversary
Since its founding in 2011, G DLP has become an important figure in Brazil’s sneaker and streetwea
Alex Consani Stars in Jacquemus’ “Winter Retreat” Campaign
It-girl of the moment Alex Consani is the star of Jacquemus‘ new holiday campaign, titled “Winte
Loewe SS23 Is a Vibrant Fusion of Nature and Technology
The grass is always greener on Loewe’s side, or however the old saying goes. For Loewe’s
Post a comment