Diesel’s Fall 2023 “Find the D” Campaign Is a Denim-Drenched Game of ‘Where’s Waldo?’

Instead of focusing on a single character, Diesel’s “Find the D” spotlights a group of models across six hero scenes, interspersed with those who make Diesel, Diesel. The models spotlight the brand’s FW23 collections, spanning both Pre-Fall and runway. Featuring pieces from collections like Biker Darts, Cargo Denim and Coated Outerwear, the campaign places a focus on looks that are designed to help you stand out from the crowd. Ironically.

In line with Diesel’s tongue-in-cheek vision and aesthetic, the campaign spotlights melting moto jackets, prints of maniacal toothy grins and destroyed knitwear alongside vibrant accessories like sunglasses that featured scenes from carwashes and barbecues.

From September 8, Diesel will bring its “Find the D” campaign to life through an interactive game that allows fans to play for real prizes. Unfolding over the course of two months, the game will test players to find a specific object hidden within the campaign image. Prizes are set to include the coveted 1DR bag and D-belt skirt, alongside sneakers, sunglasses, Diesel sex toys and more.