Wanda Lephoto, Amy Zama, Mziyanda and More Front Levi’s 501 Campaign

The Levi’s® 501® is one of the most enduring style icons and only gets better with time. Since its creation in 1873, wearers have found countless ways to make the Levi’s® 501® their own – a testament that timelessness and genuine craftsmanship never goes out of style.

On the 501® Original jean’s 150th anniversary, the denim supplier commemorates the invention of this powerful icon with a brand-new campaign titled “501®: The Greatest Story Ever Worn”. The global campaign features modern visionaries, whose stories reflect the spirit of the 501®. Wanda Lephoto, Amy Zama, Mziyanda each pay homage to the jean that started it all, by sharing their personal 501® stories and showing their individual takes on how to style the versatile jean. Dressed in the many iterations of the Levi’s 501®, which includes Mziyanda in a pair of 90s hemmed shorts and rapper Amy Zama in the ‘81 Straight jean, the campaign shows off the adaptability of the 501® jean.

Shop the latest Levi’s 501® range and discover more about the campaign on the brand’s website now.

Levi’s® has launched a nationwide hunt for the oldest pair of 501® jeans in South Africa. To celebrate their 150th birthday this year, the brand is calling on all fashionistas, denim-lovers, and collectors to take up the challenge and stand to win R15,000, along with additional prizes up for grabs.


Levi’s® 501® jeans are more than a pair of pants. These iconic jeans have cemented themselves as a symbol of individuality and self-expression, encapsulating the ethos of generations past and present. To celebrate the countless stories told by Levi’s® 501® jeans over the past 150 years, Levi’s® presents the The Oldest 501® Hunt—a nationwide search for the oldest pair of 501®s. 


Whether they’re in the back of your cupboard (or your parents’ cupboard), hidden in a thrift store, or you’re wearing them right now, Levi’s® wants to hear about it. The Oldest 501® Hunt is a chance for us to share our personal histories, celebrate timeless craftsmanship, and to be a part of a new chapter of fashion.


To enter, participants need to click “Join the Hunt” on the Levi’s® website, fill out a form with their details, upload images of their 501® jeans, and hit submit. Levi’s® will then contact shortlisted participants. For more information and to enter, visit the Levi’s website. Happy hunting!


The Oldest 501® Hunt presented by Levi’s® is open to all South Africans over the age of 18. Terms and conditions apply. Entries close 30 June 2023.

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