Wanda Lephoto, Amy Zama, Mziyanda and More Front Levi’s 501 Campaign
The Levi’s® 501® is one of the most enduring style icons and only gets better with time. Since its creation in 1873, wearers have found countless ways to make the Levi’s® 501® their own – a testament that timelessness and genuine craftsmanship never goes out of style.
On the 501® Original jean’s 150th anniversary, the denim supplier commemorates the invention of this powerful icon with a brand-new campaign titled “501®: The Greatest Story Ever Worn”. The global campaign features modern visionaries, whose stories reflect the spirit of the 501®. Wanda Lephoto, Amy Zama, Mziyanda each pay homage to the jean that started it all, by sharing their personal 501® stories and showing their individual takes on how to style the versatile jean. Dressed in the many iterations of the Levi’s 501®, which includes Mziyanda in a pair of 90s hemmed shorts and rapper Amy Zama in the ‘81 Straight jean, the campaign shows off the adaptability of the 501® jean.
Shop the latest Levi’s 501® range and discover more about the campaign on the brand’s website now.
Levi’s® has launched a nationwide hunt for the oldest pair of 501® jeans in South Africa. To celebrate their 150th birthday this year, the brand is calling on all fashionistas, denim-lovers, and collectors to take up the challenge and stand to win R15,000, along with additional prizes up for grabs.
Levi’s® 501® jeans are more than a pair of pants. These iconic jeans have cemented themselves as a symbol of individuality and self-expression, encapsulating the ethos of generations past and present. To celebrate the countless stories told by Levi’s® 501® jeans over the past 150 years, Levi’s® presents the The Oldest 501® Hunt—a nationwide search for the oldest pair of 501®s.
Whether they’re in the back of your cupboard (or your parents’ cupboard), hidden in a thrift store, or you’re wearing them right now, Levi’s® wants to hear about it. The Oldest 501® Hunt is a chance for us to share our personal histories, celebrate timeless craftsmanship, and to be a part of a new chapter of fashion.
To enter, participants need to click “Join the Hunt” on the Levi’s® website, fill out a form with their details, upload images of their 501® jeans, and hit submit. Levi’s® will then contact shortlisted participants. For more information and to enter, visit the Levi’s website. Happy hunting!
The Oldest 501® Hunt presented by Levi’s® is open to all South Africans over the age of 18. Terms and conditions apply. Entries close 30 June 2023.
You may also like
Lacoste’s New L003 Neo Sneakers Deliver Unbeatable Style and Energy
Crocodile crew Lacoste is no stranger to merging the worlds of sport and fashion — in fact, as of
Ama Qamata and Dee Koala encapsulate “All That You Are” in a new adidas Sportswear campaign
Following the successful global launch of the new adidas Sportswear category featuring Jenna Ortega,
Post a comment