Alicia Keys’ Moncler Genius Collaboration Puts NYC on a Global Stage

Following Moncler Genius‘ immersive “Art of Genius” event that presented collaborations alongside Pharrell Williams, Palm Angels, and more, American artist Alicia Keys is gearing up to drop her collection publicly.

The Alicia Keys x Moncler Genius range takes the singer back to her New York roots, taking inspiration from the city’s dynamic energy and recognizable ’90s attire. Combining feminine and masculine notes across a genderless offering birthed from concrete jungles, Keys recalls Manhattan’s optimistic aura channeled into slouchy tracksuits and slashed ensembles drenched in youthfully vibrant hues.

Captured by Ibrahem Hasan and Laura Jane Coulson, the garments are brought to life by local visionaries taking NYC by storm. Matte purple, red, green, and white co-ords are designed with glossy hoods, utilitarian detailing, and co-branded arm badges. Alicia Keys sports a metallic silver variation layered atop bedazzled underpinnings, while down-filled puffer jackets don brushed paint coatings matched with boot-cut denim bottoms. Finally, Keys’ “WHERE DREAMS ARE MADE OF” song lyric is illustrated on staple black hoodies, completing the collection alongside coordinating cropped tees and bucket hats.

Take a closer look at the Alicia Keys x Moncler Genius range in the gallery above. The collection will be available on the Moncler website and at select retail boutiques on March 23.

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