Jorja Smith Fronts Corteiz x Nike’s First-Ever Advert

After staging a Crossbar Challenge giveaway event announced by Real Madrid midfielder Eduardo Camavinga, London-based streetwear imprint Corteiz is now back with another campaign video to promote its highly-anticipated Nike Air Max 95 release.

The video begins with RTW (RULES THE WORLD) reporters from Korea, France, Japan, and England sharing breaking news of the release. The announcement is seen sending shockwaves throughout the world as stock markets crash and auction houses sell the pairs for upwards of 110 grand. Following a reference to the crossbar challenge, the journey then takes us everywhere from the room of an off-the-rails sneakerhead to street tunnels on the back of an ATV with subtle details scattered throughout.

Take a look at the video above and stay tuned to the brand’s Instagram for more updates.