Diesel’s FW23 Runway Show Took Place on a Mountain of Condoms

Diesel‘s Fall/Winter 2023 collection was filled with temptation. Returning to Milan Fashion Week to present his latest offering, Glenn Martens first hinted at what would come through his seasonal show invitations, which were delivered as Durex condom packets branded with Diesel’s signature.

Glenn Martens knows how to put on a show, and this season is no different. For FW23, Diesel took inspiration from sexual protection and delivered a ravishing showcase dominated by its staple denim designs reimagined with shredded semi-sheer panels reminiscent of the barrier contraception method. The collection was presented on a red-carpeted runway, featuring a mountain of 200,000 Diesel-branded rubbers cascading to the ground.

The first look was quintessentially Diesel, promoting a distressed leather jacket with faded lettering matched with worn-in denim that doubled as boots. Damaged tops were fashioned with chipped markings and thin foils, acting as a window to the human form. Digitally-printed jeans arrived with similar decor, hopping onto T-shirt dresses, skirts, and more. Minced denim was frayed to perfection, while baggy bottoms donned “FOR SUCSEXFUL LIVING” text encouraging safe relations. Woven garments were falling apart on models in motion, working alongside glossy puffers with biological membrane graphics.