Carhartt WIP Taps Finnegan Travers to Capture Harsh British Landscapes and Teenage Nostalgia

Carhartt WIP has enlisted the London-based photographer Finnegan Travers to capture the essence of the U.K., examing the juxtaposition between the country’s ability to deliver hard and soft environments in a matter of miles — such as the rich coastal landscapes of Devon and the brutalism of its capital, London. The study culminates in Carhartt WIP’s Spring/Summer 2023 campaign, highlighting the workwear imprint’s classics that arrived back in January.

A sense of longing to find oneself is depicted throughout the campaign imagery, capturing three protagonists exploring their youth and identity. Black-and-white images are raw, deep, and loud, while color photography pops with oceanic scenes and intimate voyeuristic moments in bedrooms, punched with rich hues.