PUMA Hoops and NBA star Kyle Kuzma create Childhood Dreams collection
PUMA Hoops and Washington Wizards forward and entrepreneur Kyle Kuzma, have co-created a collection which includes styles made with more sustainable materials such as recycled and plastic-free fabrics and takes inspiration from Kuzma’s youth and early basketball aspirations.
The collection, Childhood Dreams, was created in collaboration with Kuzma’s fashion and lifestyle brand of the same name in which he serves as founder and creative director. The collection combines nostalgic nods to the ‘90s —from color blocking to cargo pockets—with more sustainable fabrics and dye practices. Apparel pieces in the collection are made using plastic-free RE:Place fabrics or at least 20% recycled materials.
In addition, PUMA will donate $10,000 to One Tree Planted to provide 10,000 trees to a project in Kuzma’s home state of Michigan. This donation connects to Kuzma’s belief that a better future blossoms by planting the seed. It’s this optimism rooted in action that’s inspired Kyle Kuzma to create his Childhood Dreams collection with PUMA.
The Childhood Dreams collection consists of apparel and footwear including: the Childhood Dreams Cargo Trouser, Childhood Dreams Varsity Jacket, Childhood Dreams Ralph Sampson Mule and more. The collection, which retails for R999-R4399 will be available from the 18th of November at We Are Egg and PUMA.com.
As part of PUMA’s Forever Better sustainability strategy, the company aims to increase the proportion of more sustainable raw materials in its products. This includes committing to sourcing cotton, polyester, leather, down feathers, and cardboard from certified sources and increasing the percentage of recycled materials throughout its product range.
The Childhood Dreams TRC Blaze Court will be worn by Kyle Kuzma in the upcoming NBA season and will be available for purchase later in 2023.