We Never Die, We Multiply. PUMA x Cotton Fest
Today, PUMA announces the launch of the new PUMA x Cotton Fest F.C. collection, which was designed in collaboration with the late hit music producer and rap star Riky Rick.
Inspired by the sport aspect of the festival’s “University of Cotton Fest” collegiate theme, the collection’s DNA is rooted in 90’s football jerseys that have become iconic and revered fashion statement pieces. Items include a T7 tracksuit top, soccer shorts, football top, and soccer balls designed by Riky Rick.
“We are very privileged to be able to bring what turned out to be Riky’s final collection to the market. As with everything Riky did, he was hands on with this collection and its Cotton Fest F.C. aesthetic,” said Hayden Manuel, PUMA South Africa Sportstyle Marketing Manager.
As part of the launch, PUMA has committed to a R100 000 bursary for final year AFDA students to cover shortfalls on their fees and assist them to graduate. “The arts were close to Riky’s heart, and he was a former AFDA student, so we and Riky’s family agreed that supporting the students would be an appropriate way to honour his legacy,” said Manuel.
The collection is supported by a campaign featuring Riky’s wife Bianca, son Maik, daughter Jordan, brothers Themba, Toby and Sheikani alongside the rest of the Cotton Fest fam.
The PUMA x Cotton Fest F.C. collection will be available from 22 September 2022 at PUMA.com, PUMA stores Menlyn, Gateway Braamfontein Select and Cape Town Select stores. The collection can also be found at sportscene stores in Canal Walk, Eastgate, Fourways, Gateway, Mall of Africa, Menlyn, Promenade, Rustenberg, Sandton, Vaal Mall, Waterfront and Westville Pavillion. Product prices range from R299 – R1099.
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