PUMA Launches SEASONS, an Elevated Outdoor Collection
PUMA has launched a new outdoor footwear and apparel collection called SEASONS, a line of elevated performance pieces made with technical materials and innovative, stay-dry features for all SEASONS.
The SEASONS collection is rooted in trail running and versatile for outdoor activities. Created to protect against the elements by using functional, performance materials in its multi-terrain trail footwear, and Sympatex – a three-layer waterproof, windproof, and breathable fabric made from 100% recycled material – in the Stormcell Jacket.
“As a result of the COVID-19 Pandemic and the closure of gyms and studios, we saw more and more people looking to the outdoors for fitness, health, and wellness,” said Erin Longin, General Manager, PUMA Run Train. “We knew this would be a lasting behavior and people were looking for gear that would perform in the outdoor environment, which is why we created SEASONS as an extension of our RUN PUMA performance collection.”
The apparel collection uses cell technologies – stormCELL, rainCELL, dryCELL, and warmCELL – to protect against the elements. Key products in the launch collection feature a waterproof Stormcell Jacket, Raincell Jacket / Pant, and Down Jacket for the autumn, winter season. The collection also features new additions to PUMA’s trail running footwear offering with a new, lightweight trail shoe in Fast-Trac NITRO and an updated Voyage NITRO 2.
PUMA’s SEASONS Footwear Collection is available from 2 September 2022, on PUMA.com and PUMA Stores. The SEASONS Apparel Collection will be available from 1 October 2022, on PUMA.com and PUMA Stores.
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