PUMA LAUNCHES FRIDA KAHLO COLLECTION WITH THE FRIDA KAHLO CORPORATION AND OEG LATINO
PUMA has partnered with the Frida Kahlo corporation and OEG Latino to launch the PUMA x FRIDA KAHLO collection in honor of the iconic Mexican painter. The PUMA x FRIDA KAHLO collection elevates style and purpose through technical designs and powerful mantras. Frida’s artwork and culture illustrate a story of female empowerment and independence. Her passion continues to move us forward.
Key pieces in the running and training collection include:
Run XX NITRO FRIDA KAHLO
A woman’s foot is unique, yet the running market has ignored this fact and instead amended men’s footwear to “fit” women. PUMA is taking a stand with the first running shoe built on a woman’s last. Aptly timed to our Frida Kahlo collaboration, meet the groundbreaking Run XX NITRO Frida Kahlo, featuring a female-specific narrower heel, sculpted arch, and lower instep. But a tailored fit wasn’t enough: We incorporated a NITRO foam midsole—the perfect balance of durable and lightweight cushioning—and a bold floral printed RUNGUIDE support rail to promote proper alignment and increased stability for longer distances. Watch her go!
PUMA X FRIDA KAHLO CROP TOP BRA
An open back with delicately woven crisscross elastic is a standout feature of
the PUMA x FRIDA KAHLO Crop Bra.
The front is equally impressive, with beautifully placed floral graphics climbing the sides and contrast stitching accents. Premium ellaVATE fabric is supportive and quick-drying, while moisture-wicking technology keeps you dry and comfortable during workouts. This top is fit for the gym and the gallery.
PUMA X FRIDA KAHLO REVERSIBLE JACKET
Inspired by The Two Fridas, an emotionally charged portrait that illustrates the artist’s two differing personalities, the PUMA x FRIDA KAHLO Reversible Jacket is a lesson in duality. One side features a solid color design with a subtle flower crown on the hood, while the other side boasts a bold and beautiful allover graphic, ideal for when you feel like making a statement. Whichever way it’s worn, you can flaunt the feminine style.
PUMA X FRIDA KAHLO 7/8 TIGHT
A fashion-forward legging from every angle, the PUMA x FRIDA KAHLO 7/8 Tight is a true work of art. Floral prints, inspired by the artist’s beautiful blooms, lace-up elastic waistband detail, and contrast stitching combine in homage to Frida’s eclectic personal style. The tight features premium ellaVATE quick-drying fabric for supreme support and opaque coverage.
The PUMA x FRIDA KAHLO collection is available on PUMA.com and PUMA stores. With a price ranging from R629 – R3399. PUMA x Frida Kahlo Running Cap R629.00, PUMA x FRIDA KAHLO Women’s Training Jacket R3299, PUMA x Frida crop bra R1299, PUMA x Frida Kahlo 7/8 Women’s Training leggings R2199 and Frida 1 Nitro Women’s Running Shoes R3399.
Frida Kahlo is part of the new Female Artist Series by PUMA, an initiative celebrating equality and empowering the voices of female artists. Always challenging norms, Frida Kahlo channeled personal struggles into art and self-confidence, making her one of the most inspirational changemakers in history. Through the PUMA Artist Series, PUMA is creating a new dimension to the She Moves Us campaign by creating products with purpose in partnership with legendary and rising artists.
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