BLACKPINK & ADIDAS HAVE A NEW COLLABORATION IN THE WORKS

Interestingly, both collabs rustled the feathers of BLACKPINK’s fandom, known as BLINKs, who took issue with Jisoo’s absence from some of adidas’ online and in-store promotional material (Jennie, Lisa, and Rosé were all present). Taking to social media, the group’s dedicated fandom quickly created the hashtags #AdidasTreatJisooBetter and #AdidasApologizetoJisoo.

As adidas plans its still “unspecified” project with BLACKPINK, BLINKs are reminding adidas that they won’t take Jisoo erasure lightly. A recent post on adidas Originals’ Instagram is home to several comments asking the brand to “respect” the singer.

Fan-fueled drama aside, adidas x BLACKPINK is a major win for both parties, bolstering the former’s global brand power in music and the latter’s in sports.

A representative for adidas did not immediately respond to our request for comment, but if the brand’s past BLACKPINK team-ups are any indication of what’s to come, we can expect a campaign at the very least. Here’s hoping we get an apparel and footwear collection, too.