South Korean Football Star Son Heung-Min Becomes Calvin Klein Brand Ambassador

South Korean football star, Son Heung-Min, has been appointed Calvin Klein Underwear’s newest brand ambassador. The national captain and first Asian player to win the Premier League Golden Boot embodies the confidence, determination and self-assurance that resembles Calvin Klein’s brand identity. The sports star has also been receiving more attention since his brand ambassador partnerships with Burberry and Tumi.

“As a longtime fan of the brand, I’m thrilled to be representing Calvin Klein Underwear in my home country. Calvin Klein products have had a special place in my wardrobe for years, so our partnership is a natural fit. Like so many people around the world, I am constantly inspired by the brand’s iconic campaigns, so to be the face of one is both exciting and surreal.” said Heung-mi.

The brand plans to feature Heung-min in new products crafted out of recycled materials and feature the house’s signature embossed logos. The star athlete will make his debut with an exclusive campaign featuring the Fall ’22 collection, and will join alongside fellow South Korean Jennie from BLACKPINK in this ambassadorship role. Both the full campaign featuring Heung-min and the collection will launch at the end of this month.