August 4, 2022

Levi’s® makes the case for celebrating your curves

Levi’s® wants women to feel great in their jeans and celebrate their curves! The Levi’s® Curvy jeans range have been specially cut for curves and are designed to sculpt, preventing gaping at the waist. They hold in every part of you they touch and highlight curves like no other pair of jeans can.

This year, Levi’s® welcomes DJ, actress and public figure Thuli Phongolo to the Levi’s® Curvy family. As the local face of the Levi’s® Curvy range, Thuli shows just how well Curvy jeans celebrate your shape. Beauty Entrepreneur, Quintessa Ali and fashion authority Oratile Moh appear alongside Thuli in this year’s Curvy campaign, proving that Levi’s® Curvy jeans are made to compliment all curves.

The Curvy range is currently available in a skinny fit and a super skinny fit in a mid-rise waist and now adds a high rise to the super skinny offering. The jeans lengthen your legs and hold your shape perfectly, and with the addition of strong recovery, you are assured that your Curvy jeans will never lose their shape. Levi’s® will be expanding on the Curvy offering this year, introducing straight and flare fits in October 2022.

Levi’s® Curvy jeans are available in Levi’s® sizes 24 – 38 (a normal SA size 28 – 42) in a variety of light, mid and dark washes and fashion finishes.

The Levi’s® Curvy range can be purchased from levi.co.za, select retailers and at Levi’s® stores nationwide.

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