M&M’s and adidas Originals’ Forum Low 84 Arrives in Three New Colourways
M&M’s and adidas found their first candy-coated Forum Low colab to be so sweet that they came back for a king-size bag. The famed candy and the Three Stripes are running it back on the Forum Low, and this time around they’ve got not one, but six colourways dropping!
Where the two’s first colab was all about customisation – it came with 36 interchangeable embellishments – this offering is centred around the colours of the beloved candy’s animated characters. Orange, yellow, red, green, blue and brown-accented makeups have been produced, and each features playful branded details on its heel and under its collar, plus a special M-shaped perforation on the toebox. All six pairs are united by a chocolate brown collar lining that nods to peanut M&M’s, and a printed insole with an all-over M&M print. Peanut M&M’s get another shoutout on the collection’s boxes, which are done up in a familiar shade of yellow.
‘Mars are thrilled to partner with adidas on the second drop of the Forum Low M&M’S sneaker, featuring six new and distinct colours for fans to choose from inspired by our beloved and world-famous M&M’S characters,’ says Jane Hwang, the global marketing vice president at Mars Wrigley, M&M’S parent company. ‘M&M’S are proud to offer fans more moments of fun through this collaboration with adidas, as we seek to continue creating colourful fun for all, as part of our mission to create a world where everyone feels they belong.’
If you’re interested in copping a pair of these candy-covered kicks, you can expect ’em to hit the adidas webstore, the CONFIRMED app and select retailers on May 10.