Miu Miu Taps Sydney Sweeney for New Campaign

Following up on its buzzy visuals starring Hailey Bieber and Lee Yoo-mi, Miu Miu has unveiled a new campaign starring Euphoria and White Lotus actor Sydney Sweeney.

Spotlighting the house’s Wander handbag, the images are lensed by Tyrone Lebon with styling by longtime collaborator Lotta Volkova. Sweeney, who wore a custom Miu Miu ensemble to the 2022 Vanity Fair Oscar party, stuns in a pastel blue set embellished with gems. The piece is styled with the Italian brand’s Wander bag, which features the iconic Matelassé treatment all over. The star also wears some of Miu Miu’s recent runway looks, including a leather jacket, ballerina flats and more.

Take a sneak peek at the campaign above and below. You can see more visuals on Miu Miu’s website. The Wander bag is priced from $1,990 to $2,650 USD and is offered in a variety of colors ranging from black and white to pink and yellow.

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