BBC Reunites With Reebok for a Zig Kinetica II “Digi-Camo” Collaboration

Billionaire Boys Club and Reebok are adding to their healthy list of collaborations with a new variant of the Zig Kinetica II dubbed ‘Digi-Camo’. This nickname becomes apparent as the pattern serves as the primary graphic treatment of these technical kicks.

The Zig Kinetica II is the second generation of Reebok’s design equipped with its namesake Zig technology, plus Floatride Fuel cushioning. Made to move, the flowing sole is joined to equally organic upper panelling, which is covered in the pixellated camouflage pattern. Designed to obscure, this sublimated graphic also integrates BBC’s astronaut motif, plus the brand mantra of ‘wealth is of the heart and mind, not the pocket’ on the heel. Tonal brown, tan and olive colour-blocking and a looped lace system plays into the military-influenced aesthetic, but rest assured, these shoes come in peace.