Marcus Harvey Can Confirm, Levi’s New 501s Are From Another Era
Numbers hold memorable places in people’s lives. Some find luck in fortune cookies, while others find spiritual elevation in their angel numbers. The magic number for Levi’s is, of course, the good ol’ 501.
Next year, Levi’s 501 denim jeans celebrate their 150th anniversary and the American denim brand is already in party mode with a star-studded campaign, titled “The Number That Changed Everything.”
To celebrate the timelessness of its 501 denim, Levi’s brought in a vast array of tastemakers who reflect the expressive energy evoked by its signature silhouette.
Marcus Harvey is a vocalist, singer, producer and songwriter known for his progressive use of genre to create music that is both contemporary and an homage to the past. Marcus’s 2020 and 2021 releases have earned him multiple spots on the Apple music charts, with his latest EP, ‘You Still Don’t Know Me Yet‘, reaching number 1 on the Apple Music RnB Charts on the first day of its release.
Not content to simply reiterate its classic cut, Levi’s has transformed the 501 with a new ’90s fit. This iteration oozes major 90s nostalgia by way of a relaxed, baggy fit elevated a few modern style codes.
Levi’s cements the moment with a collection of accent pieces like t-shirts and denim jackets similarly inspired by pre-Y2K aesthetics.
“When I was young, growing up in the township, Levi’s was a status symbol. Still is. Levi’s 501® is a classic forever.” – Marcus Harvey
This isn’t even the first time in recent memory that Levi’s has brought in famous faces to celebrate its historic apparel: just last year it celebrated 501 Day with Naomi Osaka and Jaden Smith.
501 is indeed a “number that changed everything” but, funnily enough, the more things change, the more they stay the same.
Levi’s® 501® Jeans are available for purchase online at Levi.co.za, in Levi’s® stores and at select retail partners
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