A$AP Rocky’s Latest AWGE x Mercedes-Benz Capsule Is Available Exclusively Through PacSun
The stars have aligned and A$AP Rocky, PacSun’s guest artistic director, is spearheading a three-way collaboration for the street-savvy retailer, bringing in Mercedes-Benz and RAWGE, Rocky’s creative company.
Though a Mercedes-Benz S-Klasse W140, EQS, and F200 Imagination concept car appear in the campaign imagery, Rocky’s collaboration centers entirely around wearables inspired by retro car merch rather than the rides he poses next to in the AWGE x Mercedes campaign imagery.
Specifically, Rocky’s channeling the kinda stuff that might’ve been passed out at conferences and conventions back in the day.
Dropping on March 17 via PacSun’s website and AWGE’s web store, Rocky and AWGE’s designs put Mercedes-Benz’ inimitable logo front and center atop caps, hoodies, and sweatpants, realized with an old-school floral trim.
A safety orange bomber emblazoned with matching branding appears in some of the editorial photos but it’s not actually available (yet, presumably).
Really, it’s just a matter of time: Rocky is very much in his bag right now, with loads of projects going simultaneously, including new album All Smiles (tentative title).
And when Rocky does finally create the Benz of his dreams, he’ll have the ‘fit to match.