ASICS Unveils the Sensory Bloom Collection
ASICS SportStyle has officially announced its latest global brand ambassador: the multi-talented Emmy and Golden Globe award-winning actress, Anna Sawai. Known for her captivating on-screen performances and personal passion for dance and yoga, Sawai perfectly embodies the brand’s empowering philosophy, “Move Your Body, Move Your Mind”.
To kick off this exciting partnership, Sawai stars in the energetic campaign for the all-new “Sensory Bloom Collection,” a lineup tailored for fashion-forward individuals seeking a dual experience of visual elegance and rich tactile comfort. The accompanying campaign film plays out like a playful cinematic short, featuring Sawai facing off against her own stunt double in a series of dynamic, fluid sequences.
The collection introduces two standout silhouettes designed to elevate your lifestyle rotation: the GEL-CUMULUS 16 and the HYPERSYNC. The GEL-CUMULUS 16 is a 2014 classic reborn through a sensory lens. It features glossy leather panels, translucent mesh uppers, and double-layer GEL technology combined with FLYTEFOAM for unparalleled cushioning.
The brand new HYPERSYNC draws inspiration from vintage track and wrestling shoes. Boasting a sleek, narrow profile, textured patent leather overlays, and artisanal decorative stitching, it delivers a pristine minimalist look.
The Sensory Bloom collection is available to purchase now on the ASICS website and select retailers.
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