Bottega Veneta’s ‘IL MIO’ Puts Bags Front and Center

Bottega Veneta is introducing “IL MIO,” a new portrait series that places its signature bags and the people who wear them at the center of the frame. Lensed by Drew Vickers under the creative direction of Louise Trotter, the project reframes accessories as intimate objects of identity and attachment.

Taking its name from the Italian phrase meaning “what belongs to me,” “IL MIO” explores the emotional bond between a treasured item and its owner. Rather than treating handbags as static luxury objects, the series positions them as evolving companions, collected, carried and passed through all stages of life.

The imagery highlights five Intrecciato designs, including the Mini Andiamo, Lauren 1980 and Madison, alongside an early preview of two upcoming silhouettes: the Baby Campana and Baby Barbara, both set to launch later this summer. Each design reflects the house’s enduring commitment to craftsmanship while adapting to the individuality of its wearer.

Through Vickers’ lens, woven leather becomes more than technique; it becomes language. The bags appear lived-in and personal, shaped by touch, routine and time. With “IL MIO,” Bottega Veneta continues to position its accessories as extensions of selfhood, blurring the line between function and feeling.

Check out the campaign above and head to the brand’s website for more.