Jisoo Is Salomon’s Newest Brand Ambassador

Salomon just scored the ultimate style goal. The outdoor brand officially announced K-pop royalty, actress and global fashion icon Jisoo as its newest global ambassador. This isn’t your average athletic sponsorship; it’s a celebration of Salomon’s massive evolution from high-performance mountain gear straight into the heart of streetwear and pop culture.

It turns out the pairing is a match made in heaven. Jisoo grew up near the mountains in South Korea, meaning nature has always been a major part of her everyday routine. “What I value in Salomon is the balance between functionality, movement and style,” she shared. Kristof Cavazzana, Salomon’s VP of product and experience, echoed the excitement, noting that Jisoo perfectly represents a generation that effortlessly blurs the lines between sport and high fashion.

While the brand is keeping tight-lipped on exactly what gear she’ll be rocking first, it has promised a long-term relationship packed with exciting creative projects and future drops. Keep your eyes peeled, because your gorpcore mood boards are about to get a major upgrade.

Head to the Salomon website for more.