Levi’s and 194 Drop Their Second Collaboration
Levi’s and vintage retailer 194 have unveiled their second collaborative collection, expanding on the skate-inspired, colorful capsule that landed with their first meeting. Building on the story they started together back in 2022, this release is bold and tilt for sun-soaked holidays and summer adventures. With an accompanying campaign shot entirely on film in Trinidad, photographer Tom Fletcher captures the clothes in candid environments and situations.
As always, denim is at the heart of this Levi’s x 194 collection, arriving in dyed, summery shades of coral, lilac and plum, alongside darker, neutral colors. The baggy, washed styles fit the Caribbean color story perfectly, blending in with the vibrant colors and foliage of the island the campaign was shot on.
Referencing early 2000s style, color pop garments and plaid trucker jackets add a retro, grungy look to the overall collection. Mixing those brightly dyed colors with a neutral palette creates the perfect transition wardrobe, as we leave behind behind cold, grey skies and step into the sun.
The Levi’s x 194 collection will be available to purchase starting April 1 on the Levi’s website and 194 retail locations in New York, Los Angeles and London.
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