Stray Kids’ Hyunjin Is GUESS’ New Global Brand Ambassador
Stray Kids’ Hyunjin is GUESS’ new global ambassador, with the brand tapping the K-pop idol for its latest denim campaign. Bringing his creativity and style to the American brand, Hyunjin’s global influence is a major plus for GUESS. Fronting the “Modern Heritage”campaign, GUESS JEANS introduces its new face with classic denim styles rooted in the brand’s history.
Hyunjin is photographed rocking GUESS’ latest designs, from straight leg jeans to soft sweatshirts. The brand is an icon of everyday American dressing, but with the Korean star at the center of the campaign, the heritage looks are elevated to global status.
Of course, denim is the heartbeat of both the brand and campaign, with denim shirts and cargos paired with striped tees and button-downs, but there’s more where this came from. As global ambassador, Hyunjin will lead many more campaigns and brand initiatives going forward. Get used to seeing this face on billboards around the world.
In a press release, Chief New Business Development Officer Nicolai Marciano said, “We’re excited to welcome Hyunjin to the family. Music and culture have always shaped my perspective on fashion, and Hyunjin is a highly talented artist. We believe he truly represents a new era of expression for the brand.”
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