PUMA and Madhappy’s New Collab Is a Pastel-Colored Dream
PUMA and Madhappy just unveiled their second collaboration, reimagining the German sportswear brand’s athletic silhouettes in soft pastels for the new season. The Los Angeles-based brand brings its lighthearted aesthetic to the link-up, resulting in Easter egg-colored tracksuits, sets and sneakers just before the weather starts to warm up. Shot by photographer Oliver Hadlee Pearch, the campaign reflects the soft, pastel theme of the collection for perfect synergy.
Muted shades of yellow, ivory, pink and blue are complemented by darker browns and blacks throughout the collection. Spanning 21 pieces, the latest collaboration between the two is one for the books. Treading the line between femininity and sport, pointelle jerseys and shorts, lace-trimmed hoodies and pastel tracksuits are a perfect spin on athleisure classics. A striped, poplin shirt and matching shorts are embroidered with both the PUMA logo and “madhappy” across the chest.
A new Speedcat Plus is at the heart of the collection, arriving in satin to complement the sport-chic style of the wider collection. Matching the colors of the clothing, the sneakers are available in pink, blue, black and yellow.
The PUMA x Madhappy collection will be available to purchase starting March 6 via the Madhappy website, with a wider release on the PUMA website and select retailers from March 12.
In other news, ROSALÍA fronted New Balance’s latest 204L campaign.
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