Gucci Shares Its Latest Campaign, “The Gathering”
Intimate dinners and cozy evenings spent with your favorite people are unbeatable. Gucci is celebrating this sense of belonging found among our nearest and dearest in its latest campaign, titled “The Gathering.”
Demna was first appointed Gucci’s new creative director back in 2025, and the world has since been closely watching how the former Balenciaga designer shapes the house. We first got a look at his “La Famiglia” collection back in September, and now we’ve got the supporting story behind it.
The house presents a star-studded cast of brand ambassadors, including Ni Ni, Song Wei Long, Davika Hoorne and her husband Chantavit Dhanasevi, all decked out in looks from Gucci’s “La Famiglia” collection. Grounded in the idea of chosen family, the images show each individual’s distinct presence with expressions that define modern relationships.
In a moment of complete togetherness, the cast gathers around a table where different generations join, exchanging stories and creating memories. “The Gathering” showcases Gucci’s ongoing exploration of human connection and storytelling to capture the beauty of joining with the people who make your life meaningful. Afterall, what is life without a little fun and friendship?
Check out the campaign above, lensed by Andrew Miksys, to get a feel for the collection and Demna’s vision.
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