Levi’s Latest Campaign Was Created in Collaboration With Dev Hynes

When people say opposites attract, they’re really talking about Levi’s latest campaign. Centered around combining both preppy and edgy pieces that are made to clash, the brand turned to someone who instinctively lives in the space between polish and grit to bring the campaign to life. Enter: Dev Hynes.

The true style innovator, musician/producer/composer/songwriter, took the creative reins, following in his career that embraces contradictions. For the campaign, Levi’s sent Hynes a curated selection of pieces from the Spring/Summer 2026 collection and invited him to interpret them in his own unique way. Working together with close collaborator and photographer Katharina Korbjuhn, Hynes styled and directed the shoot in Los Angeles. They produced a series of honest visuals rooted in the artist’s song “Somewhere in Between” from his latest album, and the result is a must-see.