Diesel Says “Call Her Santa” This Holiday Season
Diesel is getting into the festive spirit, launching its brand-new Holiday campaign, titled “Call Her Santa.” This year, the brand flips the script on whether we’ve been naughty or nice and opts for total chaos instead. Breaking traditions and going with the flow, this year’s Santa is tired and it shows.
The campaign acts as an ode to an alternative Santa, transformed from “holly-jolly” to “grumpy-dumpy.” Lensed by Connor Cunningham, the new visuals act as the next instalment of the collaboration between Glenn Martens and Christopher Simmonds. Taking inspiration from the classic family Christmas photo, the campaign flips the familiar concept on its head, resulting in kids who are all grown up, asking for pretty huge gifts.
Showcasing the latest Diesel styles, the campaign highlights Prince of Wales denim, slinky party dresses and festive footwear like the Amber Wedge Sandals and the D-Tex lace-up shoe. Elsewhere, the collection features the scrunched Grab-D Bag, 1DR Dome Bag and accessories like the Oval D Belt, D-Rush Watch and Spike jewelry.
Take a look at the new campaign above and head to the Diesel website to shop the new collection.
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