Louis Vuitton Pre-Spring 2026 Is an Invite to the English Countryside
The internet’s boyfriend and Louis Vuitton Ambassador Callum Turner is suited up for the brand’s Spring/Summer 2026 pre-collection campaign. Dua Lipa, we get it. Designed by Men’s Creative Director Pharrell Williams, the campaign pays tribute to hot muses, British settings and canine companions.
Footballer and Friend of the House Jude Bellingham stars alongside Turner, photographed by Oliver Hadlee Pearch with an unmistakably British backdrop that evokes country-chic with classic tailoring. The footballer and actor wear pieces that nod to the dress codes of eras long gone and bring them into today’s modern world as something “equal parts metropolitan globetrotter and bucolic dandy,” as stated in the press release.
The It-boys are seen in gardens, on the steps of monuments and behind the wheel of a classic convertible. Jackets and waistcoats, plenty of herringbone and wool suits scream sophistication, but with an added slouchiness for that effortless cool. In true Pharrell style, streetwear aesthetics also make an appearance through the low-top sneakers. Alongside the clothing, a pet accessory capsule is modeled by canine friends sporting the collars, harnesses and even puffer jackets. Hot boys and cute dogs in fast cars? Louis Vuitton knows exactly what it’s doing.
Check out the campaign above and head to the Louis Vuitton website for the first drop of the collection.
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