Official Look at Tom Sachs’ NikeCraft Mars Yard 3.0
The official release date is now scheduled for September 13. Tom Sachs and Nike’s NikeCraft program is back, introducing the third generation of the Mars Yard sneaker. The two revealed its return back in February, outlining many of its new technical specifications, and we got a closer look at the sneaker in May. Now, its rollout has officially begun as the two have announced a new program for sneakerheads to join in order to gain access to the shoes when they launch in September.
The I.S.R.U. (In-Situ Resource Utilization) app has just been introduced. Challenges on the app will be presented weekly as an opportunity to earn points and climb the leaderboard. Those who reach an eligible position on the I.S.R.U. leaderboard will then have the opportunity to purchase the NikeCraft Mars Yard 3.0 on September 5 via Tom Sachs’ webstore, which is expected to offer the shoe at a starting price of $275 USD. “Mars Yards have always been hard to get, and they’re always going to be hard to get. If you want them, you’re going to have to work for them,” comments Sachs. “Maybe not all of the challenges are for you. That’s OK. What matters is that you do what resonates. I can’t guarantee you will get the shoes, but I can promise your life will improve by participating in meaningful daily routines.”
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