Hailey Bieber Is the New Global Face of DKNY
Hailey Bieber has just been named the new global face of DKNY, blending New York street style with Bieber’s timeless and self-assured aesthetic. Captured in classic collegiate pieces from the brand’s latest collection, Bieber is styled in structured black blazers, crisp white shirts and chunky loafers, along with signature denim and accessories.
Standouts from the new collection include a vibrant varsity jacket elevated with neon lettering, along with the oversized Glen Plaid Blazer, a true tribute to collegiate style. For the campaign, Bieber is captured in a raw, industrial warehouse by Mikael Jansson, pictured as a modern-day muse and undeniable force in the world of fashion.
Leaning into the model’s personal style, the campaign fuses sartorial signatures with DKNY’s laid-back silhouettes, pairing old classics with contemporary designs. Elsewhere, the campaign showcases voluminous outerwear like black faux fur coats and brown leather bombers, accentuated by styles like the new Hadlee Bag, Paula Commuter Tote and the archival Chana’89 silhouette.
“We are excited to have Hailey as the global face of DKNY. Beyond her phenomenal success story, she has an aspirational yet relatable style that captures our brand ethos. Hailey gives off incredible energy through her attitude and style that captures the spirit of New York,” says Jeff Goldfarb, Executive Vice President of G-III Apparel Group, in a press release.
Take a look at Bieber in action for DKNY above and head to the brand’s website to shop the latest styles.
In other campaign news, Sydney Sweeney reunites with Jimmy Choo.
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