Beats Is Back With BLACKPINK’s Jennie
Beats just reunited with global K-pop superstar and BLACKPINK member, Jennie. Off the back of the duo’s last release, a collaborative pair of red Beats Solo Buds, they’re back with a new team-up. Featuring a special edition pair of Beats Solo 4 headphones, the new collaboration sees Jennie front and center for the brand, with the design nodding to her debut studio album, Ruby.
Crafted with a matte red base, “R” and “J” detailing and an embellished UltraPlush ear cushion, the new headphones also feature an attachable red ribbon bow and come complete in red-branded packaging.
“Beats has been part of my everyday life and creative process, so collaborating with them in this way feels very special. I’m excited for people to experience my music in a new way through these headphones,” the artist says in a press release.
Take a look at the new design above, available for purchase via Apple on September 5. The brand will also be hosting a series of in-store experiences in Los Angeles, New York, Shanghai, Tokyo and Seoul, featuring a curated playlist from Jennie herself.
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