British Heritage Meets Playful Design in New UMBRO x graniph Collaboration
British football brand UMBRO and graniph have joined forces for a new collaboration, bringing together UMBRO’s iconic logo with graniph’s original characters, Beautiful Shadow and Ikaku.
The collection features a playful design that expresses a unique world view, and offers a wide range of products perfect for sports-inspired style, including game shirts, nylon jackets, and pants. It also extends to everyday accessories like bags, socks and wallets, ensuring there’s a piece for everyone. Adding to the unique appeal are plush toys and charms dressed in the collaboration’s apparel.
This partnership celebrates UMBRO’s legacy as a Manchester-born football brand, which last year celebrated its 100th anniversary.
Check out the collection above. The full collaboration is available now via the graniph webstore.
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