Tilda Swinton Leads a Hyper-Techno Uproar in Gentle Monster’s Latest “BOLD” Collection
Gentle Monster is back with another major launch, but this time, it’s not exactly a killer brand collaboration. Off the back of team-ups with the likes of Mugler, Maison Margiela and Bratz, the cult-loved eyewear label has set its sights on a different kind of partnership this time around.
Tapping the legendary British actor Tilda Swinton, the newest release transports us to the world of HAUS Nowhere, described as a “transcendent and ever-evolving space,” according to the brand’s press release. Debuting the new “Bold 2” collection, Swinton stars in the futuristic campaign, pushing the brand into a fearless new era.
Featuring several new optical styles alongside sunglasses, the new release builds on the first “Bold” collection, with styles like Fuse, Hypnosis and Sigeur. Landing in hues of striking silver, sleek black and lilac, the collection offers a slew of different silhouettes.
Take a look at the campaign and collection silhouettes above, before “Bold 2” lands via Gentle Monster on September 6.
In other campaign news, check out Post Malone for SKIMS.
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