Kendall Jenner Debuts Alo’s Fall 2025 Collection
Fresh off the back of its recent sneaker launch, the Los Angeles-based lifestyle label ALO is back with another major release. Teaming up with Kendall Jenner, the brand’s new Fall 2025 campaign sees the model sporting the message that “Luxury Is Wellness.”
Captured at Amangiri in Utah, the new campaign sees Jenner in moments of stillness and strength, pictured travelling on horseback through nature along with mindful movements. Presenting luxury as “a state of wellbeing,” the new campaign explores themes of freedom, space and ease, each associated with the idea of true luxury.
Jenner played a key part in the campaign’s creative direction, according to the brand, tapping into her minimalist aesthetic and passion for wellness. Spotlighting the new Core Collection, the campaign features a curated capsule of 10 ALO essentials, hand-selected by the model herself.
“ALO’s whole philosophy around wellness really reflects how I try to live; being intentional and taking care of myself from the inside out. Whether I’m traveling, on set, or just at home recharging, I always come back to the little rituals that keep me grounded. That’s what ALO is all about. I’ve been connected to the brand for years, so creating this campaign together, especially in such a beautiful and peaceful place, made it all the more special,” Jenner explained in the press release.
Take a look at the new ALO campaign above and head to the brand’s website to shop the new styles.
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