Adidas Taps Football It-Girls for Its Euro 2025 Drop

Adidas debuts a new film in celebration of its partnership with the UEFA Women’s EURO 2025.

Released as part of adidas’ “You Got This” campaign, the new film features sports superstars Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Waltí and Stina Blackstenius. The film sheds a true light on sportsmanship in women’s competitions — and how competition doesn’t have to be negative.

Florian Alt, Vice President of global brand communications at adidas, said: “Rivalry is often viewed as a negative, but it can be such a powerful driving force in sport and beyond. We want to inspire the next generation of players to see that competition and support can co-exist, making both the individual and the game stronger. We all need inspiration and someone to make us believe, ‘You Got This’ — and even competitors on the biggest stage can be that for athletes.”

Most importantly, the press release unveils a new phase of partnership for Adidas with the Union of European Football Associations.

As a proud and long-standing partner of UEFA, adidas is the Official Match Ball provider and official kit supplier to six federations competing at UEFA Women’s EURO 2025.”

Alongside this release, Adidas has launched a brand-new football boot, the F50 SPARKFUSION. The new drop is a must-have for women athletes as it is “built specifically to support the physiological requirements of the female body, based on the demands of the modern women’s game.”