Carhartt WIP’s New Womenswear Drop Softens the Edges for SS25
Carhartt WIP just unveiled its Spring/Summer 2025 womenswear collection, and while it proudly holds onto its rugged roots, this season brings a refined twist that feels soft, fresh and feminine.
Shot through the dreamy, artful lens of Paris-based photographer Fiona Torre, the campaign is all about contrast, featuring fluid silhouettes wrapped in a hazy glow, balanced by the brand’s signature workwear backbone. The collection itself blends structured staples with whisper-soft textures — pairing the iconic “W’ OG Active Jacket” with comfy jerseys that feel lived-in. Expect cozy hooded sweatshirts, slouchy tees and graphic long sleeves that bring a casual cool to your summer wardrobe.
Carhartt WIP elevates its classics with a modern eye, like the utilitarian double-knee pant reimagined as a mini skirt, while workwear jackets arrive in washed-out pastels and muted neutrals that feel perfectly sun-faded.
Carhartt WIP’s SS25 womenswear collection is available for purchase on the brand’s official website. Click the gallery to get a glimpse of Torre’s campaign imagery.
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