A$AP Rocky and Ray-Ban Debut “Blacked Out” Collection
Following A$AP Rocky’s appointment as Ray-Ban‘s first creative director in mid-February, the brand has produced the rapper’s debut line of sunglasses, dubbed “The Blacked Out” Collection. Reimagining three classic Ray-Ban silhouettes with bold design updates and ultra black lenses, Rocky’s debut release with the eyewear purveyor is a dynamic trio of timeless styles.
When taken in as a whole, the collection illustrates somewhat of a chronological evolution of Ray-Ban’s styles. The Mega Clubmaster is arguably the most vintage-looking, featuring gold-colored metal hardware on the bridge and the bottom halves of the frame. Next, Mega Wayfarer, the brand’s most iconic shape, evokes the styles from the mid-century era with its full acetate frame. Finally, the Mega Balorama is the most contemporary, appealing to the Y2k sensibilities of today and popular sports styles. Consistent are gold-plated details and an additional tattoo-style AWGE emblem, representing Rocky’s creative agency. Each purchase comes with a special case printed with an A$AP Rocky 1000-dollar bill design.
In February, Rocky shared, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban,” in a statement. Rocky’s involvement in the brand is expected to extend beyond eyewear, with the creative director leading campaigns, and redesigning Ray-Ban stores while blending the realms of music, fashion and art.
The A$AP Rocky for Ray-Ban “Blacked Out” collection is available now at select EssilorLuxottica retail stores and at the Ray-Ban webstore for $266 USD per piece.
You may also like
Jeremy Allen White and Calvin Klein Reunite for the Holidays
Our favorite TV chef Jeremy Allen White is back for another round with Calvin Klein, opting for a sl
Diesel and Tom of Finland Return With Third Pride Collaboration
For the third time, Diesel and Tom of Finland release their Pride Month collaboration. Available now
The North Face x Supreme Are Back With Another Collaborative Drop
Supreme and The North Face are continuing their longstanding partnership, delivering another round o

Post a comment