The Prada SS25 Campaign Is Here
Vibrant, belted, and graphic, the Prada Spring/Summer 2025 accessory campaign paints a playful portrait. Each piece evokes youthful fantasies and is filled with hidden subversive details.
Inspired by proximity, the collection becomes alive upon closer examination. Wired hems give personality to shrunken button down shirts and hooded leather jackets. Oversized buttons highlight bright trench coats adding to the “dress up” feel. Meanwhile, Neon tracksuits are punctuated by full-body contrasting zippers and pants sit well below the waist. Low profile satin sneakers and sturdy oxfords set the tone for the upcoming season.
Standout accessories include this season’s belted tote bag in both suede and leather. The show also debuted a new iteration of the men’s duffel, expanding the color palette to match the collection’s youthful energy in canary yellow and turquoise. Graphic t-shirts throughout the collection feature the work of French impressionist painter Bernard Buffet, representing that transformation from boyhood to men.
The sunglasses poke fun at over the top reflections. Instead of staring back at yourself, party scenes are graphically printed onto the lenses including a rave, a festival, and an image of the runway show itself.
Check out images from the campaign in the gallery above. The Spring/Summer 2025 collection is now available in store and online at Prada.
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