PUMA Makes a Fitstop in Johannesburg for Speedcat Customs Event
PUMA’s Speedcat Fitstop event electrified Johannesburg’s Braamfontein, celebrating the 25th anniversary of the iconic Speedcat sneaker. This spirited gathering marked the introduction of new brand ambassadors, the rising amapiano stars Zee Nxumalo and Young Stunna, at the heart of PUMA South Africa.
The Speedcat celebration seamlessly integrated high-energy performances with motorsport-inspired fashion. With headline acts by Zee, Stunna, and Maglera Doe Boy, the venue transformed into a vibrant scene of music and style, perfectly encapsulating the season’s theme.
“We are super excited to welcome Zee and Stunna to the PUMA Fam,” proclaimed Brett Bellinger, PUMA’s Marketing Director.
Their dynamic talent and fresh energy perfectly align with the Speedcat campaign, joining global icons like Dua Lipa and K-pop star Rosé in redefining this sneaker for a new generation.”
The event venue mirrored a motorsport arena. Guests entered through the PUMA Rewrite the Classics zone where the vintage red Nissan Skyline from the campaign was prominently displayed under neon Speedcat signage, setting the tone for the evening. The PUMA Fit Stop allowed attendees to personalize their sneakers with unique charms and beads, while the celebration also featured a Scalextric track and a race simulator, offering fast-paced entertainment that nodded to the Speedcat’s racing heritage.
An exclusive Speedcat heritage exhibition gave over 300 attendees, including content creators, media, and retailers, a rare glimpse into the sneaker’s evolution. The exhibit showcased various versions from the PUMA vault, including Michael Schumacher’s 2005 SF Future Cat Hi and Lewis Hamilton’s 2001 Speedcat Pro Spectra 1, alongside the latest Speedcat Mid Metallic showcased at New York Fashion Week this year.
As the event wrapped up, guests departed with a renewed appreciation for the Speedcat’s storied past and its thrilling future, energized by its newest ambassadors.
Experience the excitement and relive the highlights in the event recap above.
Be sure to shop the PUMA Speedcat on the brand’s website, global stores, or partner retailers now.
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