Beats x Kim Kardashian Join Forces Once Again for New Beats Pill
Kim Kardashian and Beats are back with their third collaboration, this time lending Kim’s unique vision to the Beats Pill speaker. Once again reimagining the Beats classic in her signature color palette, this iteration arrives in two minimal shades of “Light Gray” and “Dark Gray,” while retaining the same unparalleled level of audio quality.
“I’m excited to be back with my Beats family and to bring two new colors to an iconic product,” said Kim Kardashian in a statement. “Music is a big part of my everyday life, from morning gym sessions to creative brainstorms, and the Beats Pill makes it that much more beautiful,” she adds.
To celebrate the new launch, Beats tapped Kardashian for a new campaign film starring herself and comedian Ben Marshall. Titled “Kim’s Pill Assistant,” the spot takes us through a day in the life of Kim, through the lens of her new “assistant.”
The release marks the first time that the newly redesigned Pill has been featured in a collaboration and marks the third installment of Kim Kardashian’s partnership with the brand.
Take a look at the new colorways above, available for purchase via Apple and Amazon from October 18.
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