Zendaya Takes the Swiss Alps in On’s Fall 2024 Campaign
Earlier this year, Zendaya was announced as the newest brand partner for On Running, marking the beginning of a multi-year collaboration between the actor and sportswear brand. The duo has just released their latest campaign, centered around the power of movement and well-being.
Set against a backdrop of the Swiss Alps, the new campaign sees Zendaya spotlighting pieces from the brand’s new Fall/Winter 2024 movement collection, including the All Day 1/2 Zip, Movement Joggers and Movement Bra.
During her visit to Switzerland, the actor and fashion icon was able to explore On Labs in Zurich, connecting with the On team and building on her relationship with the Swiss sportswear brand.
“Spending time with On in Switzerland was incredibly inspiring. People are always outside exploring the natural landscape, which is so refreshing. I loved going on a walk around the lake and getting gelato in town,” said Zendaya in a press release. “My day is always better when I’m finding joy in the little things, like connecting with new people and enjoying nature when I can. I think this campaign really embraces that feeling,” she adds.
Through the campaign and the duo’s ongoing partnership. On and Zendaya hope to inspire others to “find small, daily acts of movement” in their own lives.
“Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was so fulfilling,” adds David Allemann, Co-Founder of On. “It’s been incredible to expand on our partnership with a campaign that authentically showcases her own experience with movement and well-being,” he continues.
Take a look at the new campaign above and stay tuned for more from Zendaya and On.
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