Levi’s and McLaren Racing Cross the Finish Line In New Collaboration
Levi’s is the reigning collaborator of 2024. From joining sacai on the runway at Paris Fashion Week to reworking denim classics with Eli Russell Linnetz‘s ERL, Levi’s shows no signs of slowing down. For its latest venture, the denim pioneer joins McLaren Racing to redefine Formula 1 style.
Levi’s and McLaren Racing merge their innovative mindsets across a speedy collaboration destined for the track. The co-ed collection goes back in time, taking inspiration from McLaren’s old-school uniforms spearheaded by cropped racing gear. One-piece boiler suits accelerate through the collection in light-washed denim, featuring sponsorship patches and “MCLAREN CARS” lettering down the leg.
Similar styles land on two-toned racing jackets with rear Levi’s badges, while form-fitting trucker jackets, 501 denim, and graphic T-shirts pack the collection with 1980s car illustrations. Finally, McLaren dives into its archive to unearth vintage competition posters mirrored on leather gloves embroidered with Bruce McLaren’s founding signature.
Take a closer look at the Levi’s x McLaren Racing collaboration in the gallery above. The line will launch in-store and online via Levi’s on July 3 inline with the British Grand Prix.
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