Diesel and Tom of Finland Return With Third Pride Collaboration

For the third time, Diesel and Tom of Finland release their Pride Month collaboration.

Available now, the third edition features a “capsule collection, an emerging erotic artist competition and a series of global events, marking four decades of preserving and promoting the iconic legacy of Tom of Finland,” the brand shared.

Amplifying Diesel and Tom of Finland’s sex-positive messaging, the initiative centers on “freedom of expression, sexuality and individualism.” Bringing each creative’s vision to life, “Each garment is trimmed with a special canvas tape printed with a quotation from the artist. The capsule’s prints draw from a broad range of styles of erotic art, including the Hun’s homoerotic illustrations and comics that appeared in beefcake magazines in the 60s, and Tank’s color-saturated photo prints of American cowboys.”