K-Pop Stars ILLIT’s Pre-Debut Fashion Splash in Acne Studios SS24

The relationship between K-pop and fashion continues to blossom and grow, as Acne Studios just became the latest label to team up with a rising group. Enlisting girl group ILLIT to star in its new Spring/Summer 2024 campaign, the joint venture comes as the group gear up to release their long-awaited debut album later this month.

Consisting of five members: Yunah, Minju, Moka, Wonhee and Iroha, ILLIT sits under HYBE LABELS and BELIFT LAB. The campaign comes shortly after the group attended Acne Studios’ recent Fall/Winter 2024 runway show and marks the start of a new relationship which will see ILLIT dressed in the brand for major performances and events.

“Music is a big part of my life and often inspires me; music and fashion are so intertwined. Right now, it is all about K-Pop. We loved the idea of working with a band from the start of their career and growing with them. We have always supported and championed up-and-coming talents, so this felt like the right way to go about it for a new generation,” says Jonny Johansson, Creative Director at Acne Studios.